Product & Technology Roadmapping for Future Growth

June 17 - 18, 2019

  WORKSHOP OBJECTIVES  

The overall purpose of this workshop is to enable participants to translate market, commercial, and technology insights into roadmaps that will help you identify and implement innovative product and technology development. It will provide decision support tools to help you make the right choices for growth as well as a more successful & controlled evolution of technology through your business.

Dr. Paap’s course is the definitive one on this topic – it will clear up the misperceptions and provide you with a proven approach that has helped past participants achieve their goals in a short time frame. This top-rated session draws on Dr. Paap’s extensive experience and provides a step-by-step implementation plan as well as problem-solving and coaching to ensure success.

  WHY THE WORKSHOP IS IMPORTANT TO YOU  

For several decades roadmaps have provided a useful framework for

focusing development efforts and promoting effective project

management.  However, too often the reality of roadmapping fails to

deliver on the promise. Why?

  The following are common misperceptions:  

•  Roadmaps just coordinate activities over time but are not part of the front end planning

•  Focusing on customer requests ensures developing products and services that meet their needs

•  Proven technology is the fastest and least risky approach to addressing customer needs

•  Publishing roadmaps can enhance communication and focus energies across the organization

•  Roadmaps always provide a clear path to success

•  Open innovation with partners requires its own roadmapping process

The truth is that when implemented properly, roadmaps go well beyond providing direction for approved plans, they can stimulate innovative thinking and guide product/technology investment decisions and become the main engine of the front end process. Roadmapping can help you anticipate future drivers of your business – including disruptive technologies and offerings from unseen competitors. Overall, the power of roadmapping is its ability to unify your organization, integrate product line strategies, and enable effective collaboration both inside and outside your four walls.

  KEY BENEFITS OF ATTENDING  

• Receive a step-by-step process with proven tools, templates, and the Customer Focused Technology Planning™ framework

• Make better informed technology and product investment decisions to balance both short- and long-term ROI objectives

• Align product, market, and technology roadmaps within and across business units

• Demonstrate how technology and product developments support your organization's overall strategy

• Stay ahead of the competition  – anticipate key opportunities, threats, and global trends

• Effectively assess projects and develop balanced development portfolios even when lacking hard numbers

  ABOUT THE FACILITATOR  

Jay Paap is President of Paap Associates and is one of MEC’s most highly rated instructors. He also serves on the faculty of the Executive Education Program at The Sloan School (MIT), led executive workshops for the Industrial Relations Center at Caltech and Haas School, Cal Berkeley, is a Fellow of The Strategy and Competitive Intelligence Professionals, and a PDMA Certified New Product Development Professional. He received his Ph.D. from MIT’s Sloan School of Management with concentrations in technology management and organization design.

Dr. Paap is a much respected and sought-after speaker at workshops and conferences around the globe; he is the co-author of 'Anticipating Disruptive Innovation' which received the Maurice Holland award as the best practice article in Research Technology Management.

He has been active in the management of technology for almost 50 years, and has consulted with industrial and governmental organizations for over 40 years. Prior to founding Paap Associates, Jay was Partner at Data and Strategies Group, Principal at Ampersand Ventures, Director of Corporate Consulting at Venture Economics, and Associate Director of the Technology Management Group at Pugh-Roberts Associates.

Before entering consulting, Jay was an officer in the US Air Force, responsible for developing and deploying advanced electronics equipment. In 1992 he founded and ran the Commercialization Roundtable in which senior business development managers from major companies met every two or three months through 1995 to share experiences on open innovation and develop best practices concerning how major corporations can effectively commercialize new technology based concepts and businesses. Among the members of the Roundtable were AT&T, Digital, Dow, DuPont, GTE, IBM, MCC, Motorola, and Xerox.

Dr. Jay Paap, has helped over 150 organizations design and implement effective roadmapping programs. His proven and highly adaptable planning framework, Customer Focused Technology Planning ™ (CFTP™) has been used throughout the world, by organizations of all types: commercial and government, consumer and B-to-B, large and small, product and service. This process was the basis for the Timken roadmapping process that was selected by the prestigious CEB as a ‘best practice’ roadmapping framework and has been adopted by other leading companies across all industries.

  AGENDA AT A GLANCE  

Day 1

· The variety of roadmaps and how each can help better manage your resources

· The logic behind roadmaps and how they can help drive innovation

·  How to anticipate your customer's needs and select those with the greatest impact.

·  How to tie technology and product investments to your business strategy

Day 2

· How to build a landscape map and use it to stimulate innovation.

· Keys to selecting and prioritizing projects when hard numbers do not exist.

· Translating your landscape map into action through route maps

·  Roadmapping integration with other planning and NPD processes

·  Applying the Customer Focused Technology Planning™ to your organization

  KEY DELIVERABLES  

You will return to your organization with:

· Tools to build your own technology roadmapping process using Customer Focused Technology Planning® framework

· Templates including: Product Market Matrix, Customer Needs Profile, Technology Impact Matrix, Alliance Strategy Process, and more

· Keys to success based on examples and best practices from leading firms

· Insights on how to adapt the roadmapping framework to your organization’s needs

· Comprehensive reference materials and suggested resources

· Implementation guidelines Certificate of attendance

You will come away with a roadmapping process that not only brings clarity to short-term developments, but more importantly, enables you to drive innovation, foster profitable growth, and avoid surprises. You will be able to resolve concerns and overcome organizational barriers that often stand in the way of successful implementation.

  WHO SHOULD ATTEND  

This workshop is designed specifically for VPs, Directors and Managers of Product Development, Innovation, R&D, Marketing, Strategy, Program Management, and others involved in product and technology planning. Cross-functional team attendance is encouraged!

  DON’T MISS THIS WORKSHOP, IF:  

• Your project execution is great, but you don’t know whether you’re always working on the

  right things

• You’re concerned that shifting customer needs are making products /services or technologies obsolete

• Front end innovation needs to be better managed in your business

• Your technology base is starting to look vulnerable against new ‘disruptive technologies’

• You are looking to position yourselves for the future

• Past investments in new technology led to few commercial successes

• You need to ensure technology investments are sound, particularly when hard numbers

  are unavailable

• Promoting innovative projects within the constraints of approved roadmaps is difficult

• Longer-term innovation investments are being diverted by short-term pressures

• You need the keys to creating successful technical alliances